LOGO & BRANDING
A family-owned plumbing business came to my company in search of a total rebrand. They wanted a new name, a new logo, social media posting, and a website to match. Unlike many smaller plumbing companies in their area, they wanted their marketing to be inviting to set potential clients at ease when having their homes or businesses serviced. The owners were clear about keeping a clean and open look, wanting to avoid dark moody colors that may bring to mind the nastier side of plumbing.
They also wanted to develop a “mascot”. Handling plumbing motifs and avoiding overdone or clunky tropes wasn’t easy, but after some back and forth we landed on a well-rounded, friendly design with a rubber duck character lovingly called “Presto”.
WEBSITE DESIGN
A family-owned plumbing business came to my company in search of a total rebrand. They wanted a new name, a new logo, social media posting, and a website to match. Unlike many smaller plumbing companies in their area, they wanted their marketing to be inviting to set potential clients at ease when having their homes or businesses serviced. The owners were clear about keeping a clean and open look, wanting to avoid dark moody colors that may bring to mind the nastier side of plumbing.
They also wanted to develop a “mascot”. Handling plumbing motifs and avoiding overdone or clunky tropes wasn’t easy, but after some back and forth we landed on a well-rounded, friendly design with a rubber duck character lovingly called “Presto”.
SOCIAL MEDIA GRAPHICS
Finally, all of the pieces come together in our client’s weekly branding on social media, promotional graphics, coupons, and printed merchandise. In my graphics, I work to maintain a friendly and inviting tone while positioning our clients as an authority on plumbing issues. During this time, I was also developing the social media copy for this client. I was fully responsible for concepts and execution in this regard. This client has experienced great growth since launching this rebrand. With my efforts, they have hired new employees and wrapped their work van in their new logo with Presto the Duck taking center stage.
COUPON SET
PROMOTIONAL STICKER
VAN WRAP
2024