LOGO & BRANDING
When one of my company’s long-standing clients finally got up the courage to start on a rebrand, a majority of the work landed on my desk. After becoming a member of Spine Centers of America, they wanted to give their company a “facelift.” However, they also wanted to maintain the spirit of their old branding to avoid confusing their patients. These chiropractors were attached to their old logo concept as one of them had designed it himself back when they first opened. The client insisted on keeping the diamond shape from the old logo. They had already decided on the new color scheme of bright teals and dark purples before I even got my hands on the brief. After many rounds of editing and granular attention to detail, we landed on one of my favorites. This fresh, versatile design showcases the client’s new title and maintains the overall essence of the old logo. I included a few options for social media logos, website assets, and merchandise. The clients have fully embraced their new look and are in the process of replacing all of their old print media and signage.
WEBSITE DESIGN
Continuing their company rebrand, I also played a significant role in designing their new website, guided by my choices in the logo and rebrand project. I upgraded not only the design but also the page’s speed and SEO optimization. The web development team and I completely rebuilt the client’s old website while maintaining the old site map and content. Our team decided to stick to a look that’s fun and modern, but still clinical to echo the company’s new status as a credentialed spine center. I have displayed a few pages here, but the website is currently live at www.hiramchiropractic.com and has gained substantial organic traffic and new clients.
This rebrand has had a positive impact not only on the company’s website but also on its social media presence and print media.
SOCIAL MEDIA POSTS
FACEBOOK BANNER
Promotional Sticker
2024